What cookies FWC LIVE sets, why they are used, how long they last, and how to control or remove them from your device.
Effective date: May 16, 2026
Last updated: June 2, 2026
FWC LIVE uses cookies and similar technologies to operate the site, measure audience behaviour, and — where applicable — serve advertising. This policy explains what cookies are used, why they are set, how long they persist, and what controls you have over them.
FWC LIVE is operated by SIAL WEB Limited, a company registered in England No 15237959.
Cookies are small text files that a website places on your browser or device when you visit. They allow the site to recognise your browser across requests, retain session state, and gather usage data for analytics and advertising purposes.
Similar technologies include local storage, session storage, and pixel tags. These work differently from cookies but serve comparable functions and are subject to the same controls described below.
These cookies are required for core site functions such as security, navigation, and page delivery. They do not collect personal data for marketing. You cannot disable them without affecting site operation.
FWC LIVE uses Google Analytics to measure how visitors interact with the site. These cookies collect aggregated, anonymised data about page views, session duration, traffic sources, and device types. The data helps us understand what content is useful and where improvements are needed.
Where advertising products are active, Google and approved partners may set cookies to manage ad delivery, limit repetition, and measure ad performance. These are controlled through Google's advertising infrastructure and subject to Google's own policies.
Google and other third-party ad technology vendors may also use web beacons, IP addresses, local storage, device identifiers, and similar technologies to support ad serving, measurement, fraud prevention, and personalization where permitted.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users | 24 months |
| _gid | Google Analytics | Distinguishes users for 24 hours | 24 hours |
| _gat | Google Analytics | Throttles request rate | 1 minute |
| NID / DSID / IDE | Google advertising services | Ad personalization, measurement, and frequency capping where permitted | Up to 13 months, depending on cookie and region |
| __gads / __gpi / FCNEC | Google AdSense | Ad delivery, fraud prevention, ad measurement, and consent-related functionality | Up to 13 months, depending on cookie and region |
Strictly necessary cookies are deployed on the basis of legitimate interests in operating a functional and secure website. Analytics and advertising cookies are set on the basis of consent where required by applicable law, including the UK PECR, EU ePrivacy Directive, and GDPR.
For visitors in the EEA, UK, and Switzerland, where consent is legally required before setting non-essential cookies, we present a consent mechanism in line with Google's EU User Consent Policy.
If Google AdSense Privacy & messaging is active for your region, the consent message may include a "Privacy and cookie settings" link that allows you to revisit or revoke your choices. You can also manage Google ad personalization through Google Ad Settings and remove stored cookies through your browser.
You can control cookies at any time through your browser settings. Most browsers allow you to view stored cookies, block cookies from specific sites, block third-party cookies, and delete all cookies on exit. Blocking certain cookies may reduce site functionality.
To opt out of Google Analytics measurement specifically, use the Google Analytics Opt-out Browser Add-on. To manage Google ad personalisation, visit Google Ad Settings.
We may update this Cookie Policy when our cookie use changes or when laws require it. Updates will be posted on this page with a revised effective date. Continued use of FWC LIVE after an update constitutes acceptance of the revised policy.
Questions about cookie use or this policy can be directed to admin@fwclive.com. For broader privacy queries, see our Privacy Policy.
Cookies are small text files stored on your device when you visit a website. FWC LIVE uses cookies to keep the site running correctly, measure audience traffic through Google Analytics, and — where advertising is enabled — to serve relevant ads through Google's advertising technologies.
Yes. FWC LIVE uses Google Analytics cookies (_ga, _gid, _gat) to measure traffic and usage patterns. If advertising products are enabled, Google and approved partners may also set cookies to manage ad delivery and frequency. These third parties operate under their own privacy and cookie policies.
Session cookies are deleted when you close your browser. Persistent cookies, such as Google Analytics identifiers, remain on your device for up to 24 months depending on the specific cookie. You can clear cookies at any time through your browser settings.
You can manage cookies through your browser settings — all major browsers allow you to view, block, or delete cookies. You can also opt out of Google Analytics measurement using the Google Analytics Opt-out Browser Add-on available at tools.google.com/dlpage/gaoptout. Disabling some cookies may affect how pages load or function.
No. FWC LIVE does not sell cookie data or personal information to third parties. Data collected through cookies is used only to operate the site, improve content performance, and manage advertising where applicable, in accordance with our Privacy Policy.